The product challenge
A sports catalogue needs to help fans move quickly between leagues, clubs, national teams and products. It also has to preserve visual impact without making mobile browsing difficult.
E-commerce prototype · Responsive web
Soccer World: a responsive football e-commerce experience
A live online-store prototype built around football-shirt discovery, product detail and an intuitive shopping-cart journey across devices.
How the experience is presented
Soccer World organizes football shirts across brands, leagues and teams, with detailed product views and a straightforward cart interaction. The responsive interface adapts the catalogue and shopping journey to smaller screens.
What the project covers
- Sports catalogue information architecture
- League, club and team discovery
- Product-detail presentation
- Responsive cart experience
What we can substantiate
The prototype is live and demonstrates the complete front-end shopping journey. It is presented as a portfolio project rather than an operating retailer, so no sales or conversion figures are claimed.
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